Link exchanging with a positive side-effect

Upon visiting the W3C Supporters Program page it became fairly obvious that some companies (whose choice of keywords in link text are reminiscent of a spammed bulletin board) are wiling to pay upwards of $2500 to get a (good) bit of link juice from this PR 8 page.

I am however, surprised that Ian Jacobs or whoever owns the page would, first of all, allow so blatantly obvious generic keywords and, use a such a mix of capitalization and lowercase link text. Just an observation.